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Start with the decision
You do not need to choose a product first. Start with the decision, the error you most need to avoid, who will use the judgment, and when waiting or acting becomes expensive to reverse.
Four things to include
- The real decision, issue, or commitment at stake.
- The most expensive avoidable error and what it would expose.
- Who owns the decision and who must trust the reasoning.
- The deadline or point after which waiting or acting becomes hard to reverse.