About Taiwha
Taiwha is your external business research team.
When you are considering a market, looking for customers or partners, or preparing to sign an agreement or commit resources, we help you gather information, check facts and compare options. We explain the basis for our assessment and what still needs to be verified.
Work with us on an ongoing basis, or start with one specific question.
What we research
We first understand what you are working on, what you already know and the constraints you face. We then agree what to investigate, shaped by your business and the information available.
Where are the opportunities, and whom should you understand first?
Compare demand and market entry conditions, research potential customers, channels and partners, and identify where to investigate further and what to check when you make contact.
How could changes affect your current plan?
Research competitors’ products, pricing, channels and delivery. Examine how policy, costs or demand could affect your business, and compare the conditions for proceeding, adjusting or postponing a commitment.
What needs checking before a partnership or commitment?
Research a counterparty’s background, business relationships and key dependencies. Examine the transaction arrangements and ability to fulfil the agreement, including issues that may affect delivery, payment and collection.
How we approach the work
Understand the business context, the judgment the research needs to support, the available material and the timing before agreeing the scope and deliverables.
Check the sources and dates of important information. Explain what is supported by evidence, what is our assessment and which conditions that assessment depends on.
When information is missing or accounts conflict, make those differences visible. Set out what needs further verification and how it could affect the conclusion.
Discuss the research alongside what you see in practice. In an ongoing partnership, revisit earlier assessments as new information and business feedback emerge.
Work with us
Agree research questions, workload and a delivery schedule around your business priorities. Update existing research and discuss new opportunities and risks as the business develops.
Monthly or quarterly fees, with the scope and fee agreed together.
Focus on one defined question. Agree what you need to understand, the material available, the deliverables and timing before work begins.
Each project is quoted separately, with findings delivered and questions clarified within the agreed scope.
Institutional capability
Taiwha applies Inbound principles to client understanding and value communication. This public credential supports that capability; it is not a HubSpot certification or endorsement of Taiwha.
Tell us about your situation, what you want to understand and any timing requirements. We will begin by clarifying the question together.
Discuss your business question